The European Accessibility Act and Your Shopify Store
As of June 28, 2025, the EU can fine businesses up to โฌ500,000 for inaccessible e-commerce. Here's what Shopify store owners need to know.
๐จ Enforcement Is Now Active
The European Accessibility Act became fully enforceable on June 28, 2025. Unlike the US (where you get sued by individuals), EU enforcement is done by government agencies that actively audit and issue fines.
What is the European Accessibility Act (EAA)?
The European Accessibility Act is an EU directive that requires products and services to be accessible to people with disabilities. For e-commerce, this means your website must be usable by everyone, including people who use screen readers, keyboard navigation, or have visual impairments.
The EAA covers:
- E-commerce websites and services
- Mobile applications
- Electronic payment systems
- Customer service communications
Does the EAA Apply to My Shopify Store?
You're likely covered if:
- ๐ฆ You sell or ship products to EU customers
- ๐ณ Your store accepts payments from EU countries
- ๐ Your website is accessible from EU countries (most are)
- ๐ข You have more than 10 employees or revenue over โฌ2M (micro-business exception below this)
Note: The EAA applies to businesses of any size with a micro-business exception. If you have fewer than 10 employees AND less than โฌ2 million annual turnover, you may be exempt โ but many Shopify stores exceed these thresholds.
What Accessibility Standard Does the EAA Require?
The EAA requires conformance to EN 301 549, the European standard for ICT accessibility. For websites, this effectively means meeting WCAG 2.1 Level AA โ the same standard we scan for at LiquidA11y.
Key requirements include:
- Perceivable: Alternative text for images, captions for videos, sufficient color contrast
- Operable: Full keyboard navigation, no seizure-inducing content, enough time to complete actions
- Understandable: Clear language, consistent navigation, error prevention
- Robust: Compatible with assistive technologies like screen readers
Penalties for Non-Compliance
Unlike the US system (where individuals file lawsuits), EU member states have designated enforcement authorities that actively monitor and audit compliance. This means you don't just get sued after someone complains โ you can be audited proactively.
EAA Compliance Checklist for Shopify Stores
Identify all accessibility issues on your store
Alt text, form labels, keyboard navigation, color contrast
Check that installed apps don't create accessibility barriers
Declare your compliance status and provide contact for feedback
Maintain records of audits and remediation for enforcement inquiries
Accessibility isn't one-and-done โ set up regular scans
How LiquidA11y Helps with EAA Compliance
WCAG 2.1/2.2 Scanning
We scan against the exact standard EN 301 549 references
Auto-Fix Remediation
Real code fixes applied to your Liquid templates
Liability Shield Documentation
Ready-to-present evidence for enforcement inquiries
App Tamer
Identify which apps create EAA violations
Check Your EU Readiness
See where your store stands with EAA requirements. Free scan, no credit card.
Run a Free EAA Compliance ScanSources & References
- European Commission: European Accessibility Act Directive 2019/882
- EN 301 549 European Standard for ICT Accessibility
- W3C: Web Content Accessibility Guidelines (WCAG) 2.1